How to set up a high school cheer team website

A high school cheer team website has one job: give families, fans and sponsors one link that answers where the team performs, when to be there, and who is on the squad. Cheer has a schedule most sports don't. A competitive team has its own competitions, and many squads also cheer at football or basketball games, so families follow two calendars at once.

This guide walks through setting one up in the order that matters at the start of a season: the basics, the schedule, tryouts and the roster, results, sponsors, and who keeps it current. A setup checklist is at the end.

Start with the basics

Before anything else, put these on the first screen:

• the team's full name and level, such as varsity or JV
• whether it is a competitive team, a sideline squad, or both
• the season, for example 2026–27
• one team email address that someone reads

The schedule

The schedule is why most people open the site. Keep competitions and sideline games in one schedule, labeled clearly, so a family can see the whole week at a glance.

For a competition, list:

• the date
• report time for athletes, and when the team is expected to perform, if the host publishes it
• the host school and street address
• spectator admission, if there is one

For a sideline game, list:

• the date and game time
• which team the squad is cheering for, such as varsity basketball
• the venue and street address
• report time and uniform, if it differs from the usual

Competitions often run all day, and families want to know when their athlete will be on the mat, not just when doors open. If the host posts a performance order, link to it as soon as it's out. Post changes the same day, before or with the group text.

Use the official schedule as the source

If your state association or league publishes the competitive schedule, link to it, and keep your site matching it. A site that copies from the official schedule by hand will drift.

Tryouts and the roster

Tryouts are often the busiest page on a cheer site. Post the dates, times, location and what to wear as soon as they are set. Say what skills are expected, whether there is a clinic beforehand, what paperwork is required, and when and how athletes will hear results. Be upfront about costs such as uniforms, camps and competition fees, so families can plan.

Once the team is set, post the roster. Name and class year are enough. Keep each season's roster separate.

Most high school athletes are minors. Leave off birthdays, phone numbers, addresses and anything else personal, and check your school's policy on student names and photos before posting either.

Results

After each competition, post the team's score or placement and a line about how it went, and link to official results if the host posts them. Families share these, and it gives relatives who couldn't make it a reason to visit the site.

Sponsors

Cheer programs carry real costs: uniforms, mats, camps, travel and competition fees. Local businesses are often glad to help if the recognition is visible. A sponsor section with each business's name, logo and a link to its website is something they can point to all season.

Group sponsors into two or three named levels, say what the money pays for, and include a clear way for a new sponsor to get in touch. For what to offer and how to ask, see How to ask local businesses to sponsor your team.

Give every section an owner

Team sites go stale because nobody in particular owns them. Before the first event, pick one person for each part: schedule, roster, results and sponsors. On most teams these are parent volunteers, not coaches. Then have someone check the whole site once a week in season.

Make sure those people can make changes themselves. If changing a report time means emailing whoever built the site, it will not get changed.

That is the problem OurTeamSports was built for. It gives a team a website in its colors with schedule, roster, sponsor and event sections that coaches and parents update without a developer. To see a live team site, look at the H.H. Dow High Chargers hockey site, where it started.

Setup checklist

• The first screen names the team, the level, competitive or sideline, and the season.
• Competitions and sideline games are in one schedule, each clearly labeled.
• Every competition lists the date, report time, performance time if known, host address and admission.
• Every sideline game lists the date, game time, which team, venue and report time.
• Performance orders are linked as soon as hosts post them.
• The site matches the official schedule, if there is one.
• Tryout dates, skills expected, paperwork, costs and how results are shared are posted early.
• The roster shows name and class year, one season at a time.
• Results go up after each competition.
• Sponsors are listed by level, with what the money pays for and how to join.
• Each section has a named owner who can edit it, and someone checks the site weekly.